Job Description

We are 'r?bella, a beauty brand created and carried by Bella Hadid. 'r?bella is a collection of revolutionary nourishing fragrances that are alcohol-free, hydrating, clean, vegan, cruelty-free, dermatologist tested, and suitable for sensitive skin. Crafted with fine fragrance notes and infused with the highest-quality essential oils, we are the first intentional skin parfum that boosts mood and aura while hydrating the skin with nurturing ingredients. The innovative and entrepreneurial spirit of 'r?bella is built into the dynamic culture of our growing and caring teaminspiring authentic creativity, collaboration, and success.

THE ROLE

We are looking for an innovative, creative, and organized Marketing Coordinator to join our growing team. You will work very closely with the Marketing department to assist with brand needs across social, content creation, influencer relations, and business admin. This role involves leading daily social platform management to ensure a growing, positive community, as well as creating and managing social content. The ideal candidate is social media obsessed and completely tuned into relevant trends, influencers and conversations happening in the beauty space and wider culture. This role will report to the Integrated Marketing Director.

RESPONSIBILITIES

SOCIAL MEDIA COMMUNITY & PLATFORM MANAGEMENT

Post and manage brand content on all social platforms:

• Work closely with the Marketing Team to support on building out monthly social calendars that hit on brand objectives with compelling content.
• Transfer approved planned content from monthly social calendar into a scheduling tool.
• Lead on the posting of daily content on all 'r?bella social channels (Instagram, TikTok, Youtube, Facebook, LinkedIn).
• Lead on daily social media community management:
• Like and engage with comments, hiding/unhiding/blocking if necessary, collecting our community insights to feed back to the team.
• Timely response to all 'r?bella DMs: Respond promptly to direct messages, addressing inquiries, concerns, and feedback with professionalism and brand-appropriate communication, plus feeding community insights and concerns back to the team.
• Community engagement: Foster meaningful connections and conversations by liking and responding to 'r?bella UGC and friends of the brand content (influencers, press, other brands, etc).
• Issue escalation: Identify and escalate potential issues or sensitive topics to the appropriate team members, ensuring they are resolved swiftly.
• Brand representation: Maintain the brands tone of voice and values in all interactions with the community.

Own Skeepers UGC platform:

• Concept and write briefs aligned with current marketing objectives, post campaigns, approve creators, facilitate gifting sends, and manage campaign timelines.
• Collaborate closely with the Skeepers team to evolve the brands presence on the platform.
• Review assets, select top performing content for media and owned reposting, track usage rights, and optimize performance to maximize ROI and authenticity.

Source and catalog all UGC for the brand:

• Includes obtaining repost and media rights where necessary and creating suggested thematic UGC posts/round-ups.

Build a strong community:

• Help to source influencers and nurture those relationships through strategic content partnerships, event inclusion, gifting, personal touches, etc.
• Support building gifting lists from name to execution and followup (obtaining addresses, sending personalized messages, etc).

CONTENT CREATION

• Stay up to date with competitor marketing channels and social platforms, maintaining knowledge of emerging beauty trends and influencers.
• Share relevant TikTok trends and social sounds/music, ideate on how we can participate while maintaining brand positioning and tone of voice.

Lead on the ideation and execution of content:

• Create and produce low-fi motion content, mainly for TikTok: includes post conception, content shoot production, starring in content and content editing.
• Create the branded Instagram Stories and templates.
• Understand brand and brand founders taste, tone of voice, interests, values, and approach to best support and create authentic content.

SOCIAL MARKETING & TEAM SUPPORT

• Assist with various marketing-related administrative tasks including organizing files, updating calendars, prepping for in-person events.
• Help maintain the organization of our Google Drive.
• Order and send product from our shipping center as needed, ensuring to provide timely tracking information and hit all deadlines.
• Prepare as needed for brand shoots and activations and support any and all team needs during these events.

WHAT YOUBRING

• Bachelor's Degree in Marketing or related field
• 2+ years of Marketing experience desired, Beauty industry experience of any kind preferred
• Creative with a strong interest in beauty trends and social media, TikTok obsessed
• Strong knowledge of the influencer landscape and the competitive beauty / celebrity market
• Can shoot, edit and star in low-fi content, both stills and videos
• Have adept understanding of media management including file types and software formats
• Basic understanding of CapCut, Canva, and Adobe Creative Cloud (esp. Premiere Pro, Illustrator, Photoshop)
• An extremely savvy Instagram and TikTok user, an understanding of in-platform tools, metrics and platform updates
• Proficient in Google Suite
• Self-starter with the ability to initiate and drive projects to completion
• Daily availability for social media posting and management to ensure consistent engagement
• Social and friendly personality
• Action-oriented, comfortable rolling up sleeves, no task is too small or large mentality
• Willing and able to travel and attend brand launches and events

WHAT WE OFFER

• Unlimited PTO
• 401K Plan
• Company gratis
• Remote work environment
• Creative, collaborative and nimble team
• Room for ample growth and development

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

Referrals increase your chances of interviewing at Orebella by 2x

Get notified about new Marketing Coordinator jobs in New York, NY .

Don't see your dream job listed? Apply here!

New York City Metropolitan Area 1 week ago

New York, NY $125,000.00-$155,000.00 1 month ago

Events Marketing Coordinator (4-6 Month Contract)

Growth & Client Engagement Coordinator (Remote)

New York City Metropolitan Area 1 week ago

Manager, Lifecycle Marketing - Community

New York, NY $65,000.00-$100,000.00 1 day ago

New York City Metropolitan Area $60,000.00-$65,000.00 2 days ago

New York, NY $100,000.00-$120,000.00 3 days ago

New York, NY $160,000.00-$225,000.00 2 days ago

Drip Social Media Internship Summer 2025

Audience Marketing Asst. (US-based - remote)

Marketing Manager, Random House (Open to Remote)

New York, NY $73,500.00-$79,000.00 4 hours ago

Regional Marketing Manager Public Sector

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Job Tags

Similar Jobs